Nike’s Biggest Deal

Eric Perez
Assistant Editor
  Nike Inc. is one of the biggest brands in the world. The company makes an assortment of different types of clothes, hats, and most popular, shoes. From running shoes to basketball shoes, Nike has been running the game. Nike, one of the most famous brands on the market, was not always the biggest, baddest brand; the company rose to fame with the help from one of the NBA Stars. 
  Nike had been more of a cheap brand and was struggling to keep up with sales. It was not until the 1980s when a basketball player named Michael Jordan took the world by storm, with his massive talent and incredible knowledge of the game. Jordan became one of the best basketball players in the world. Nike hopped straight to it in 1984 with a man named Sonny Vacccaro, the marketing executive for Nike, had a company breakthrough idea to sign the young NBA player Jordan as his popularity started to grow. Vaccaro made the prime decision in Nike history signing young Jordan. Jordan signed a five year contract for 2.5 million dollars. Jordan’s deal with Nike was a huge success making Nike, and Jordan 5.1 billion dollars. Nike had the biggest payout signing Jordan; thus, growing their fame to new heights no one expected. The five years of Jordan’s Contract lasted even longer as it was making both Jordan and Nike an incredible amount of money and fame. The NBA loved Michael Jordan as he became the best player winning six championships, becoming a 14-time All Star and a five-time MVP.
  Nike was a bottom shelf brand for years, however Michael Jordan made him and the company millions of dollars in profit. The young star made the deal at just the right time, during his upbringing and made him even more famous. Every kid wanted to be “Like Mike'' thus they wanted to buy his jersey, and buy his shoes. Jordan earns five percent of the Jordan shoe sales, still making him and Nike large sums of money. Jordan and Nike made an over all of 37 different Jordans, not including different color ways or retros. Even today the Jordan 1s are still one of the most popular shoes. The contract has run down, nevertheless the history and shoes will always be on people's minds when they leave to buy a fresh new pair of Nike Jordans.